diff --git a/hw/i386/x86.c b/hw/i386/x86.c
index 050eedc0c8..933bbdd836 100644
--- a/hw/i386/x86.c
+++ b/hw/i386/x86.c
@@ -764,6 +764,18 @@ static bool load_elfboot(const char *kernel_filename,
     return true;
 }
 
+struct setup_data_fixup {
+    void *pos;
+    hwaddr val;
+    uint32_t addr;
+};
+
+static void fixup_setup_data(void *opaque)
+{
+    struct setup_data_fixup *fixup = opaque;
+    stq_p(fixup->pos, fixup->val);
+}
+
 void x86_load_linux(X86MachineState *x86ms,
                     FWCfgState *fw_cfg,
                     int acpi_data_size,
@@ -1088,8 +1100,11 @@ void x86_load_linux(X86MachineState *x86ms,
         qemu_guest_getrandom_nofail(setup_data->data, RNG_SEED_LENGTH);
     }
 
-    /* Offset 0x250 is a pointer to the first setup_data link. */
-    stq_p(header + 0x250, first_setup_data);
+    fw_cfg_add_i32(fw_cfg, FW_CFG_KERNEL_ADDR, prot_addr);
+    fw_cfg_add_i32(fw_cfg, FW_CFG_KERNEL_SIZE, kernel_size);
+    fw_cfg_add_bytes(fw_cfg, FW_CFG_KERNEL_DATA, kernel, kernel_size);
+    sev_load_ctx.kernel_data = (char *)kernel;
+    sev_load_ctx.kernel_size = kernel_size;
 
     /*
      * If we're starting an encrypted VM, it will be OVMF based, which uses the
@@ -1099,16 +1114,18 @@ void x86_load_linux(X86MachineState *x86ms,
      * file the user passed in.
      */
     if (!sev_enabled()) {
+        struct setup_data_fixup *fixup = g_malloc(sizeof(*fixup));
+
         memcpy(setup, header, MIN(sizeof(header), setup_size));
+        /* Offset 0x250 is a pointer to the first setup_data link. */
+        fixup->pos = setup + 0x250;
+        fixup->val = first_setup_data;
+        fixup->addr = real_addr;
+        fw_cfg_add_bytes_callback(fw_cfg, FW_CFG_SETUP_ADDR, fixup_setup_data, NULL,
+                                  fixup, &fixup->addr, sizeof(fixup->addr), true);
+    } else {
+        fw_cfg_add_i32(fw_cfg, FW_CFG_SETUP_ADDR, real_addr);
     }
-
-    fw_cfg_add_i32(fw_cfg, FW_CFG_KERNEL_ADDR, prot_addr);
-    fw_cfg_add_i32(fw_cfg, FW_CFG_KERNEL_SIZE, kernel_size);
-    fw_cfg_add_bytes(fw_cfg, FW_CFG_KERNEL_DATA, kernel, kernel_size);
-    sev_load_ctx.kernel_data = (char *)kernel;
-    sev_load_ctx.kernel_size = kernel_size;
-
-    fw_cfg_add_i32(fw_cfg, FW_CFG_SETUP_ADDR, real_addr);
     fw_cfg_add_i32(fw_cfg, FW_CFG_SETUP_SIZE, setup_size);
     fw_cfg_add_bytes(fw_cfg, FW_CFG_SETUP_DATA, setup, setup_size);
     sev_load_ctx.setup_data = (char *)setup;
diff --git a/hw/nvram/fw_cfg.c b/hw/nvram/fw_cfg.c
index d605f3f45a..564bda3395 100644
--- a/hw/nvram/fw_cfg.c
+++ b/hw/nvram/fw_cfg.c
@@ -692,12 +692,12 @@ static const VMStateDescription vmstate_fw_cfg = {
     }
 };
 
-static void fw_cfg_add_bytes_callback(FWCfgState *s, uint16_t key,
-                                      FWCfgCallback select_cb,
-                                      FWCfgWriteCallback write_cb,
-                                      void *callback_opaque,
-                                      void *data, size_t len,
-                                      bool read_only)
+void fw_cfg_add_bytes_callback(FWCfgState *s, uint16_t key,
+                               FWCfgCallback select_cb,
+                               FWCfgWriteCallback write_cb,
+                               void *callback_opaque,
+                               void *data, size_t len,
+                               bool read_only)
 {
     int arch = !!(key & FW_CFG_ARCH_LOCAL);
 
diff --git a/include/hw/nvram/fw_cfg.h b/include/hw/nvram/fw_cfg.h
index 0e7a8bc7af..e4fef393be 100644
--- a/include/hw/nvram/fw_cfg.h
+++ b/include/hw/nvram/fw_cfg.h
@@ -117,6 +117,28 @@ struct FWCfgMemState {
  */
 void fw_cfg_add_bytes(FWCfgState *s, uint16_t key, void *data, size_t len);
 
+/**
+ * fw_cfg_add_bytes_callback:
+ * @s: fw_cfg device being modified
+ * @key: selector key value for new fw_cfg item
+ * @select_cb: callback function when selecting
+ * @write_cb: callback function after a write
+ * @callback_opaque: argument to be passed into callback function
+ * @data: pointer to start of item data
+ * @len: size of item data
+ * @read_only: is file read only
+ *
+ * Add a new fw_cfg item, available by selecting the given key, as a raw
+ * "blob" of the given size. The data referenced by the starting pointer
+ * is only linked, NOT copied, into the data structure of the fw_cfg device.
+ */
+void fw_cfg_add_bytes_callback(FWCfgState *s, uint16_t key,
+                               FWCfgCallback select_cb,
+                               FWCfgWriteCallback write_cb,
+                               void *callback_opaque,
+                               void *data, size_t len,
+                               bool read_only);
+
 /**
  * fw_cfg_add_string:
  * @s: fw_cfg device being modified
