diff --git a/drivers/net/ethernet/intel/fm10k/fm10k.h b/drivers/net/ethernet/intel/fm10k/fm10k.h
index cc7f442e..feb53c0 100644
--- a/drivers/net/ethernet/intel/fm10k/fm10k.h
+++ b/drivers/net/ethernet/intel/fm10k/fm10k.h
@@ -131,6 +131,7 @@ struct fm10k_ring {
 					 * different for DCB and RSS modes
 					 */
 	u8 qos_pc;			/* priority class of queue */
+	u8 itr_scale;			/* throttle scaler based on PCI speed */
 	u16 vid;			/* default vlan ID of queue */
 	u16 count;			/* amount of descriptors */
 
@@ -164,6 +165,9 @@ struct fm10k_ring_container {
 #define FM10K_ITR_10K		100	/* 100us */
 #define FM10K_ITR_20K		50	/* 50us */
 #define FM10K_ITR_ADAPTIVE	0x8000	/* adaptive interrupt moderation flag */
+#define FM10K_ITR_SCALE_SMALL	60	/* Constant factor for small frames */
+#define FM10K_ITR_SCALE_MEDIUM	50	/* Constant factor for medium frames */
+#define FM10K_ITR_SCALE_LARGE	40	/* Constant factor for large frames */
 
 #define FM10K_ITR_ENABLE	(FM10K_ITR_AUTOMASK | FM10K_ITR_MASK_CLEAR)
 
diff --git a/drivers/net/ethernet/intel/fm10k/fm10k_main.c b/drivers/net/ethernet/intel/fm10k/fm10k_main.c
index 1e08832..cd2e86a 100644
--- a/drivers/net/ethernet/intel/fm10k/fm10k_main.c
+++ b/drivers/net/ethernet/intel/fm10k/fm10k_main.c
@@ -1395,11 +1395,20 @@ static void fm10k_update_itr(struct fm10k_ring_container *ring_container)
 	if (avg_wire_size > 3000)
 		avg_wire_size = 3000;
 
-	/* Give a little boost to mid-size frames */
-	if ((avg_wire_size > 300) && (avg_wire_size < 1200))
-		avg_wire_size /= 3;
+	/* Simple throttle rate management based on average wire size,
+	 * providing boosts to small and medium packet loads. Divide the
+	 * average wire size by a constant factor to calculate the minimum time
+	 * until the next interrupt in microseconds.
+	 */
+	if (avg_wire_size < 300)
+		avg_wire_size /= FM10K_ITR_SCALE_SMALL;
+	else if ((avg_wire_size >= 300) && (avg_wire_size < 1200))
+		avg_wire_size /= FM10K_ITR_SCALE_MEDIUM;
 	else
-		avg_wire_size /= 2;
+		avg_wire_size /= FM10K_ITR_SCALE_LARGE;
+
+	/* Scale for various PCIe link speeds */
+	avg_wire_size /= ring_container->ring->itr_scale;
 
 	/* write back value and retain adaptive flag */
 	ring_container->itr = avg_wire_size | FM10K_ITR_ADAPTIVE;
diff --git a/drivers/net/ethernet/intel/fm10k/fm10k_pci.c b/drivers/net/ethernet/intel/fm10k/fm10k_pci.c
index cc527dd..c7c9832 100644
--- a/drivers/net/ethernet/intel/fm10k/fm10k_pci.c
+++ b/drivers/net/ethernet/intel/fm10k/fm10k_pci.c
@@ -532,6 +532,9 @@ static void fm10k_configure_tx_ring(struct fm10k_intfc *interface,
 	/* store tail pointer */
 	ring->tail = &interface->uc_addr[FM10K_TDT(reg_idx)];
 
+	/* store ITR scale */
+	ring->itr_scale = hw->mac.itr_scale;
+
 	/* reset ntu and ntc to place SW in sync with hardwdare */
 	ring->next_to_clean = 0;
 	ring->next_to_use = 0;
@@ -638,6 +641,9 @@ static void fm10k_configure_rx_ring(struct fm10k_intfc *interface,
 	/* store tail pointer */
 	ring->tail = &interface->uc_addr[FM10K_RDT(reg_idx)];
 
+	/* store ITR scale */
+	ring->itr_scale = hw->mac.itr_scale;
+
 	/* reset ntu and ntc to place SW in sync with hardwdare */
 	ring->next_to_clean = 0;
 	ring->next_to_use = 0;
@@ -824,7 +830,8 @@ static irqreturn_t fm10k_msix_mbx_vf(int __always_unused irq, void *data)
 
 	/* re-enable mailbox interrupt and indicate 20us delay */
 	fm10k_write_reg(hw, FM10K_VFITR(FM10K_MBX_VECTOR),
-			FM10K_ITR_ENABLE | FM10K_MBX_INT_DELAY);
+			FM10K_ITR_ENABLE | (FM10K_MBX_INT_DELAY /
+					    hw->mac.itr_scale));
 
 	/* service upstream mailbox */
 	if (fm10k_mbx_trylock(interface)) {
@@ -1007,7 +1014,8 @@ static irqreturn_t fm10k_msix_mbx_pf(int __always_unused irq, void *data)
 
 	/* re-enable mailbox interrupt and indicate 20us delay */
 	fm10k_write_reg(hw, FM10K_ITR(FM10K_MBX_VECTOR),
-			FM10K_ITR_ENABLE | FM10K_MBX_INT_DELAY);
+			FM10K_ITR_ENABLE | (FM10K_MBX_INT_DELAY /
+					    hw->mac.itr_scale));
 
 	return IRQ_HANDLED;
 }
diff --git a/drivers/net/ethernet/intel/fm10k/fm10k_pf.c b/drivers/net/ethernet/intel/fm10k/fm10k_pf.c
index a92b58d..be80024 100644
--- a/drivers/net/ethernet/intel/fm10k/fm10k_pf.c
+++ b/drivers/net/ethernet/intel/fm10k/fm10k_pf.c
@@ -144,16 +144,21 @@ static s32 fm10k_init_hw_pf(struct fm10k_hw *hw)
 				FM10K_TPH_RXCTRL_HDR_WROEN);
 	}
 
-	/* set max hold interval to align with 1.024 usec in all modes */
+	/* set max hold interval to align with 1.024 usec in all modes and
+	 * store ITR scale
+	 */
 	switch (hw->bus.speed) {
 	case fm10k_bus_speed_2500:
 		dma_ctrl = FM10K_DMA_CTRL_MAX_HOLD_1US_GEN1;
+		hw->mac.itr_scale = FM10K_TDLEN_ITR_SCALE_GEN1;
 		break;
 	case fm10k_bus_speed_5000:
 		dma_ctrl = FM10K_DMA_CTRL_MAX_HOLD_1US_GEN2;
+		hw->mac.itr_scale = FM10K_TDLEN_ITR_SCALE_GEN2;
 		break;
 	case fm10k_bus_speed_8000:
 		dma_ctrl = FM10K_DMA_CTRL_MAX_HOLD_1US_GEN3;
+		hw->mac.itr_scale = FM10K_TDLEN_ITR_SCALE_GEN3;
 		break;
 	default:
 		dma_ctrl = 0;
@@ -907,6 +912,12 @@ static s32 fm10k_iov_assign_default_mac_vlan_pf(struct fm10k_hw *hw,
 	fm10k_write_reg(hw, FM10K_TDBAL(vf_q_idx), tdbal);
 	fm10k_write_reg(hw, FM10K_TDBAH(vf_q_idx), tdbah);
 
+	/* Provide the VF the ITR scale, using software-defined fields in TDLEN
+	 * to pass the information during VF initialization
+	 */
+	fm10k_write_reg(hw, FM10K_TDLEN(vf_q_idx), hw->mac.itr_scale <<
+						   FM10K_TDLEN_ITR_SCALE_SHIFT);
+
 err_out:
 	/* configure Queue control register */
 	txqctl = ((u32)vf_vid << FM10K_TXQCTL_VID_SHIFT) &
@@ -1039,6 +1050,9 @@ static s32 fm10k_iov_reset_resources_pf(struct fm10k_hw *hw,
 	for (i = queues_per_pool; i--;) {
 		fm10k_write_reg(hw, FM10K_TDBAL(vf_q_idx + i), tdbal);
 		fm10k_write_reg(hw, FM10K_TDBAH(vf_q_idx + i), tdbah);
+		fm10k_write_reg(hw, FM10K_TDLEN(vf_q_idx + i),
+				hw->mac.itr_scale <<
+				FM10K_TDLEN_ITR_SCALE_SHIFT);
 		fm10k_write_reg(hw, FM10K_TQMAP(qmap_idx + i), vf_q_idx + i);
 		fm10k_write_reg(hw, FM10K_RQMAP(qmap_idx + i), vf_q_idx + i);
 	}
diff --git a/drivers/net/ethernet/intel/fm10k/fm10k_type.h b/drivers/net/ethernet/intel/fm10k/fm10k_type.h
index 4af9668..c9a646d 100644
--- a/drivers/net/ethernet/intel/fm10k/fm10k_type.h
+++ b/drivers/net/ethernet/intel/fm10k/fm10k_type.h
@@ -271,6 +271,11 @@ struct fm10k_hw;
 #define FM10K_TDBAL(_n)		((0x40 * (_n)) + 0x8000)
 #define FM10K_TDBAH(_n)		((0x40 * (_n)) + 0x8001)
 #define FM10K_TDLEN(_n)		((0x40 * (_n)) + 0x8002)
+#define FM10K_TDLEN_ITR_SCALE_SHIFT		9
+#define FM10K_TDLEN_ITR_SCALE_MASK		0x00000E00
+#define FM10K_TDLEN_ITR_SCALE_GEN1		4
+#define FM10K_TDLEN_ITR_SCALE_GEN2		2
+#define FM10K_TDLEN_ITR_SCALE_GEN3		1
 #define FM10K_TPH_TXCTRL(_n)	((0x40 * (_n)) + 0x8003)
 #define FM10K_TPH_TXCTRL_DESC_TPHEN		0x00000020
 #define FM10K_TPH_TXCTRL_DESC_RROEN		0x00000200
@@ -560,6 +565,7 @@ struct fm10k_mac_info {
 	bool get_host_state;
 	bool tx_ready;
 	u32 dglort_map;
+	u8 itr_scale;
 };
 
 struct fm10k_swapi_table_info {
diff --git a/drivers/net/ethernet/intel/fm10k/fm10k_vf.c b/drivers/net/ethernet/intel/fm10k/fm10k_vf.c
index 94f0f6a..099f190 100644
--- a/drivers/net/ethernet/intel/fm10k/fm10k_vf.c
+++ b/drivers/net/ethernet/intel/fm10k/fm10k_vf.c
@@ -28,7 +28,7 @@
 static s32 fm10k_stop_hw_vf(struct fm10k_hw *hw)
 {
 	u8 *perm_addr = hw->mac.perm_addr;
-	u32 bal = 0, bah = 0;
+	u32 bal = 0, bah = 0, tdlen;
 	s32 err;
 	u16 i;
 
@@ -48,6 +48,9 @@ static s32 fm10k_stop_hw_vf(struct fm10k_hw *hw)
 		       ((u32)perm_addr[2]);
 	}
 
+	/* restore default itr_scale for next VF initialization */
+	tdlen = hw->mac.itr_scale << FM10K_TDLEN_ITR_SCALE_SHIFT;
+
 	/* The queues have already been disabled so we just need to
 	 * update their base address registers
 	 */
@@ -56,6 +59,7 @@ static s32 fm10k_stop_hw_vf(struct fm10k_hw *hw)
 		fm10k_write_reg(hw, FM10K_TDBAH(i), bah);
 		fm10k_write_reg(hw, FM10K_RDBAL(i), bal);
 		fm10k_write_reg(hw, FM10K_RDBAH(i), bah);
+		fm10k_write_reg(hw, FM10K_TDLEN(i), tdlen);
 	}
 
 	return 0;
@@ -124,9 +128,12 @@ static s32 fm10k_init_hw_vf(struct fm10k_hw *hw)
 	/* record maximum queue count */
 	hw->mac.max_queues = i;
 
-	/* fetch default VLAN */
+	/* fetch default VLAN and ITR scale */
 	hw->mac.default_vid = (fm10k_read_reg(hw, FM10K_TXQCTL(0)) &
 			       FM10K_TXQCTL_VID_MASK) >> FM10K_TXQCTL_VID_SHIFT;
+	hw->mac.itr_scale = (fm10k_read_reg(hw, FM10K_TDLEN(0)) &
+			     FM10K_TDLEN_ITR_SCALE_MASK) >>
+			    FM10K_TDLEN_ITR_SCALE_SHIFT;
 
 	return 0;
 }
