diff --git a/sysdeps/x86_64/multiarch/strrchr-avx2.S b/sysdeps/x86_64/multiarch/strrchr-avx2.S
index 1df2adfad0..9d1e45defc 100644
--- a/sysdeps/x86_64/multiarch/strrchr-avx2.S
+++ b/sysdeps/x86_64/multiarch/strrchr-avx2.S
@@ -27,9 +27,13 @@
 # ifdef USE_AS_WCSRCHR
 #  define VPBROADCAST	vpbroadcastd
 #  define VPCMPEQ	vpcmpeqd
+#  define VPMIN	vpminud
+#  define CHAR_SIZE	4
 # else
 #  define VPBROADCAST	vpbroadcastb
 #  define VPCMPEQ	vpcmpeqb
+#  define VPMIN	vpminub
+#  define CHAR_SIZE	1
 # endif
 
 # ifndef VZEROUPPER
@@ -41,196 +45,293 @@
 # endif
 
 # define VEC_SIZE	32
+# define PAGE_SIZE	4096
 
-	.section SECTION(.text),"ax",@progbits
-ENTRY (STRRCHR)
-	movd	%esi, %xmm4
-	movl	%edi, %ecx
+	.section SECTION(.text), "ax", @progbits
+ENTRY(STRRCHR)
+	movd	%esi, %xmm7
+	movl	%edi, %eax
 	/* Broadcast CHAR to YMM4.  */
-	VPBROADCAST %xmm4, %ymm4
+	VPBROADCAST %xmm7, %ymm7
 	vpxor	%xmm0, %xmm0, %xmm0
 
-	/* Check if we may cross page boundary with one vector load.  */
-	andl	$(2 * VEC_SIZE - 1), %ecx
-	cmpl	$VEC_SIZE, %ecx
-	ja	L(cros_page_boundary)
+	/* Shift here instead of `andl` to save code size (saves a fetch
+	   block).  */
+	sall	$20, %eax
+	cmpl	$((PAGE_SIZE - VEC_SIZE) << 20), %eax
+	ja	L(cross_page)
 
+L(page_cross_continue):
 	vmovdqu	(%rdi), %ymm1
-	VPCMPEQ	%ymm1, %ymm0, %ymm2
-	VPCMPEQ	%ymm1, %ymm4, %ymm3
-	vpmovmskb %ymm2, %ecx
-	vpmovmskb %ymm3, %eax
-	addq	$VEC_SIZE, %rdi
+	/* Check end of string match.  */
+	VPCMPEQ	%ymm1, %ymm0, %ymm6
+	vpmovmskb %ymm6, %ecx
+	testl	%ecx, %ecx
+	jz	L(aligned_more)
+
+	/* Only check match with search CHAR if needed.  */
+	VPCMPEQ	%ymm1, %ymm7, %ymm1
+	vpmovmskb %ymm1, %eax
+	/* Check if match before first zero.  */
+	blsmskl	%ecx, %ecx
+	andl	%ecx, %eax
+	jz	L(ret0)
+	bsrl	%eax, %eax
+	addq	%rdi, %rax
+	/* We are off by 3 for wcsrchr if search CHAR is non-zero. If
+	   search CHAR is zero we are correct. Either way `andq
+	   -CHAR_SIZE, %rax` gets the correct result.  */
+# ifdef USE_AS_WCSRCHR
+	andq	$-CHAR_SIZE, %rax
+# endif
+L(ret0):
+L(return_vzeroupper):
+	ZERO_UPPER_VEC_REGISTERS_RETURN
+
+	/* Returns for first vec x1/x2 have hard coded backward search
+	   path for earlier matches.  */
+	.p2align 4,, 10
+L(first_vec_x1):
+	VPCMPEQ	%ymm2, %ymm7, %ymm6
+	vpmovmskb %ymm6, %eax
+	blsmskl	%ecx, %ecx
+	andl	%ecx, %eax
+	jnz	L(first_vec_x1_return)
+
+	.p2align 4,, 4
+L(first_vec_x0_test):
+	VPCMPEQ	%ymm1, %ymm7, %ymm6
+	vpmovmskb %ymm6, %eax
+	testl	%eax, %eax
+	jz	L(ret1)
+	bsrl	%eax, %eax
+	addq	%r8, %rax
+# ifdef USE_AS_WCSRCHR
+	andq	$-CHAR_SIZE, %rax
+# endif
+L(ret1):
+	VZEROUPPER_RETURN
 
+	.p2align 4,, 10
+L(first_vec_x0_x1_test):
+	VPCMPEQ	%ymm2, %ymm7, %ymm6
+	vpmovmskb %ymm6, %eax
 	testl	%eax, %eax
-	jnz	L(first_vec)
+	jz	L(first_vec_x0_test)
+	.p2align 4,, 4
+L(first_vec_x1_return):
+	bsrl	%eax, %eax
+	leaq	1(%rdi, %rax), %rax
+# ifdef USE_AS_WCSRCHR
+	andq	$-CHAR_SIZE, %rax
+# endif
+	VZEROUPPER_RETURN
 
-	testl	%ecx, %ecx
-	jnz	L(return_null)
 
-	andq	$-VEC_SIZE, %rdi
-	xorl	%edx, %edx
-	jmp	L(aligned_loop)
+	.p2align 4,, 10
+L(first_vec_x2):
+	VPCMPEQ	%ymm3, %ymm7, %ymm6
+	vpmovmskb %ymm6, %eax
+	blsmskl	%ecx, %ecx
+	andl	%ecx, %eax
+	jz	L(first_vec_x0_x1_test)
+	bsrl	%eax, %eax
+	leaq	(VEC_SIZE + 1)(%rdi, %rax), %rax
+# ifdef USE_AS_WCSRCHR
+	andq	$-CHAR_SIZE, %rax
+# endif
+	VZEROUPPER_RETURN
+
 
 	.p2align 4
-L(first_vec):
-	/* Check if there is a nul CHAR.  */
+L(aligned_more):
+	/* Save original pointer if match was in VEC 0.  */
+	movq	%rdi, %r8
+
+	/* Align src.  */
+	orq	$(VEC_SIZE - 1), %rdi
+	vmovdqu	1(%rdi), %ymm2
+	VPCMPEQ	%ymm2, %ymm0, %ymm6
+	vpmovmskb %ymm6, %ecx
 	testl	%ecx, %ecx
-	jnz	L(char_and_nul_in_first_vec)
+	jnz	L(first_vec_x1)
 
-	/* Remember the match and keep searching.  */
-	movl	%eax, %edx
-	movq	%rdi, %rsi
-	andq	$-VEC_SIZE, %rdi
-	jmp	L(aligned_loop)
+	vmovdqu	(VEC_SIZE + 1)(%rdi), %ymm3
+	VPCMPEQ	%ymm3, %ymm0, %ymm6
+	vpmovmskb %ymm6, %ecx
+	testl	%ecx, %ecx
+	jnz	L(first_vec_x2)
 
+	/* Save pointer again before realigning.  */
+	movq	%rdi, %rsi
+	addq	$(VEC_SIZE + 1), %rdi
+	andq	$-(VEC_SIZE * 2), %rdi
 	.p2align 4
-L(cros_page_boundary):
-	andl	$(VEC_SIZE - 1), %ecx
-	andq	$-VEC_SIZE, %rdi
-	vmovdqa	(%rdi), %ymm1
-	VPCMPEQ	%ymm1, %ymm0, %ymm2
-	VPCMPEQ	%ymm1, %ymm4, %ymm3
-	vpmovmskb %ymm2, %edx
-	vpmovmskb %ymm3, %eax
-	shrl	%cl, %edx
-	shrl	%cl, %eax
-	addq	$VEC_SIZE, %rdi
-
-	/* Check if there is a CHAR.  */
+L(first_aligned_loop):
+	/* Do 2x VEC at a time. Any more and the cost of finding the
+	   match outweights loop benefit.  */
+	vmovdqa	(VEC_SIZE * 0)(%rdi), %ymm4
+	vmovdqa	(VEC_SIZE * 1)(%rdi), %ymm5
+
+	VPCMPEQ	%ymm4, %ymm7, %ymm6
+	VPMIN	%ymm4, %ymm5, %ymm8
+	VPCMPEQ	%ymm5, %ymm7, %ymm10
+	vpor	%ymm6, %ymm10, %ymm5
+	VPCMPEQ	%ymm8, %ymm0, %ymm8
+	vpor	%ymm5, %ymm8, %ymm9
+
+	vpmovmskb %ymm9, %eax
+	addq	$(VEC_SIZE * 2), %rdi
+	/* No zero or search CHAR.  */
 	testl	%eax, %eax
-	jnz	L(found_char)
-
-	testl	%edx, %edx
-	jnz	L(return_null)
+	jz	L(first_aligned_loop)
 
-	jmp	L(aligned_loop)
-
-	.p2align 4
-L(found_char):
-	testl	%edx, %edx
-	jnz	L(char_and_nul)
+	/* If no zero CHAR then go to second loop (this allows us to
+	   throw away all prior work).  */
+	vpmovmskb %ymm8, %ecx
+	testl	%ecx, %ecx
+	jz	L(second_aligned_loop_prep)
 
-	/* Remember the match and keep searching.  */
-	movl	%eax, %edx
-	leaq	(%rdi, %rcx), %rsi
+	/* Search char could be zero so we need to get the true match.
+	 */
+	vpmovmskb %ymm5, %eax
+	testl	%eax, %eax
+	jnz	L(first_aligned_loop_return)
 
-	.p2align 4
-L(aligned_loop):
-	vmovdqa	(%rdi), %ymm1
-	VPCMPEQ	%ymm1, %ymm0, %ymm2
-	addq	$VEC_SIZE, %rdi
-	VPCMPEQ	%ymm1, %ymm4, %ymm3
-	vpmovmskb %ymm2, %ecx
-	vpmovmskb %ymm3, %eax
-	orl	%eax, %ecx
-	jnz	L(char_nor_null)
-
-	vmovdqa	(%rdi), %ymm1
-	VPCMPEQ	%ymm1, %ymm0, %ymm2
-	add	$VEC_SIZE, %rdi
-	VPCMPEQ	%ymm1, %ymm4, %ymm3
-	vpmovmskb %ymm2, %ecx
+	.p2align 4,, 4
+L(first_vec_x1_or_x2):
+	VPCMPEQ	%ymm3, %ymm7, %ymm3
+	VPCMPEQ	%ymm2, %ymm7, %ymm2
 	vpmovmskb %ymm3, %eax
-	orl	%eax, %ecx
-	jnz	L(char_nor_null)
-
-	vmovdqa	(%rdi), %ymm1
-	VPCMPEQ	%ymm1, %ymm0, %ymm2
-	addq	$VEC_SIZE, %rdi
-	VPCMPEQ	%ymm1, %ymm4, %ymm3
-	vpmovmskb %ymm2, %ecx
-	vpmovmskb %ymm3, %eax
-	orl	%eax, %ecx
-	jnz	L(char_nor_null)
-
-	vmovdqa	(%rdi), %ymm1
-	VPCMPEQ	%ymm1, %ymm0, %ymm2
-	addq	$VEC_SIZE, %rdi
-	VPCMPEQ	%ymm1, %ymm4, %ymm3
-	vpmovmskb %ymm2, %ecx
-	vpmovmskb %ymm3, %eax
-	orl	%eax, %ecx
-	jz	L(aligned_loop)
-
-	.p2align 4
-L(char_nor_null):
-	/* Find a CHAR or a nul CHAR in a loop.  */
-	testl	%eax, %eax
-	jnz	L(match)
-L(return_value):
-	testl	%edx, %edx
-	jz	L(return_null)
-	movl	%edx, %eax
-	movq	%rsi, %rdi
+	vpmovmskb %ymm2, %edx
+	/* Use add for macro-fusion.  */
+	addq	%rax, %rdx
+	jz	L(first_vec_x0_test)
+	/* NB: We could move this shift to before the branch and save a
+	   bit of code size / performance on the fall through. The
+	   branch leads to the null case which generally seems hotter
+	   than char in first 3x VEC.  */
+	salq	$32, %rax
+	addq	%rdx, %rax
+	bsrq	%rax, %rax
+	leaq	1(%rsi, %rax), %rax
+# ifdef USE_AS_WCSRCHR
+	andq	$-CHAR_SIZE, %rax
+# endif
+	VZEROUPPER_RETURN
 
+	.p2align 4,, 8
+L(first_aligned_loop_return):
+	VPCMPEQ	%ymm4, %ymm0, %ymm4
+	vpmovmskb %ymm4, %edx
+	salq	$32, %rcx
+	orq	%rdx, %rcx
+
+	vpmovmskb %ymm10, %eax
+	vpmovmskb %ymm6, %edx
+	salq	$32, %rax
+	orq	%rdx, %rax
+	blsmskq	%rcx, %rcx
+	andq	%rcx, %rax
+	jz	L(first_vec_x1_or_x2)
+
+	bsrq	%rax, %rax
+	leaq	-(VEC_SIZE * 2)(%rdi, %rax), %rax
 # ifdef USE_AS_WCSRCHR
-	/* Keep the first bit for each matching CHAR for bsr.  */
-	andl	$0x11111111, %eax
+	andq	$-CHAR_SIZE, %rax
 # endif
-	bsrl	%eax, %eax
-	leaq	-VEC_SIZE(%rdi, %rax), %rax
-L(return_vzeroupper):
-	ZERO_UPPER_VEC_REGISTERS_RETURN
+	VZEROUPPER_RETURN
 
+	/* Search char cannot be zero.  */
 	.p2align 4
-L(match):
-	/* Find a CHAR.  Check if there is a nul CHAR.  */
-	vpmovmskb %ymm2, %ecx
-	testl	%ecx, %ecx
-	jnz	L(find_nul)
-
-	/* Remember the match and keep searching.  */
-	movl	%eax, %edx
+L(second_aligned_loop_set_furthest_match):
+	/* Save VEC and pointer from most recent match.  */
+L(second_aligned_loop_prep):
 	movq	%rdi, %rsi
-	jmp	L(aligned_loop)
+	vmovdqu	%ymm6, %ymm2
+	vmovdqu	%ymm10, %ymm3
 
 	.p2align 4
-L(find_nul):
-# ifdef USE_AS_WCSRCHR
-	/* Keep the first bit for each matching CHAR for bsr.  */
-	andl	$0x11111111, %ecx
-	andl	$0x11111111, %eax
-# endif
-	/* Mask out any matching bits after the nul CHAR.  */
-	movl	%ecx, %r8d
-	subl	$1, %r8d
-	xorl	%ecx, %r8d
-	andl	%r8d, %eax
+L(second_aligned_loop):
+	/* Search 2x at at time.  */
+	vmovdqa	(VEC_SIZE * 0)(%rdi), %ymm4
+	vmovdqa	(VEC_SIZE * 1)(%rdi), %ymm5
+
+	VPCMPEQ	%ymm4, %ymm7, %ymm6
+	VPMIN	%ymm4, %ymm5, %ymm1
+	VPCMPEQ	%ymm5, %ymm7, %ymm10
+	vpor	%ymm6, %ymm10, %ymm5
+	VPCMPEQ	%ymm1, %ymm0, %ymm1
+	vpor	%ymm5, %ymm1, %ymm9
+
+	vpmovmskb %ymm9, %eax
+	addq	$(VEC_SIZE * 2), %rdi
 	testl	%eax, %eax
-	/* If there is no CHAR here, return the remembered one.  */
-	jz	L(return_value)
-	bsrl	%eax, %eax
-	leaq	-VEC_SIZE(%rdi, %rax), %rax
-	VZEROUPPER_RETURN
-
-	.p2align 4
-L(char_and_nul):
-	/* Find both a CHAR and a nul CHAR.  */
-	addq	%rcx, %rdi
-	movl	%edx, %ecx
-L(char_and_nul_in_first_vec):
-# ifdef USE_AS_WCSRCHR
-	/* Keep the first bit for each matching CHAR for bsr.  */
-	andl	$0x11111111, %ecx
-	andl	$0x11111111, %eax
-# endif
-	/* Mask out any matching bits after the nul CHAR.  */
-	movl	%ecx, %r8d
-	subl	$1, %r8d
-	xorl	%ecx, %r8d
-	andl	%r8d, %eax
+	jz	L(second_aligned_loop)
+	vpmovmskb %ymm1, %ecx
+	testl	%ecx, %ecx
+	jz	L(second_aligned_loop_set_furthest_match)
+	vpmovmskb %ymm5, %eax
 	testl	%eax, %eax
-	/* Return null pointer if the nul CHAR comes first.  */
-	jz	L(return_null)
-	bsrl	%eax, %eax
-	leaq	-VEC_SIZE(%rdi, %rax), %rax
+	jnz	L(return_new_match)
+
+	/* This is the hot patch. We know CHAR is inbounds and that
+	   ymm3/ymm2 have latest match.  */
+	.p2align 4,, 4
+L(return_old_match):
+	vpmovmskb %ymm3, %eax
+	vpmovmskb %ymm2, %edx
+	salq	$32, %rax
+	orq	%rdx, %rax
+	bsrq	%rax, %rax
+	/* Search char cannot be zero so safe to just use lea for
+	   wcsrchr.  */
+	leaq	(VEC_SIZE * -2 -(CHAR_SIZE - 1))(%rsi, %rax), %rax
 	VZEROUPPER_RETURN
 
-	.p2align 4
-L(return_null):
-	xorl	%eax, %eax
+	/* Last iteration also potentially has a match.  */
+	.p2align 4,, 8
+L(return_new_match):
+	VPCMPEQ	%ymm4, %ymm0, %ymm4
+	vpmovmskb %ymm4, %edx
+	salq	$32, %rcx
+	orq	%rdx, %rcx
+
+	vpmovmskb %ymm10, %eax
+	vpmovmskb %ymm6, %edx
+	salq	$32, %rax
+	orq	%rdx, %rax
+	blsmskq	%rcx, %rcx
+	andq	%rcx, %rax
+	jz	L(return_old_match)
+	bsrq	%rax, %rax
+	/* Search char cannot be zero so safe to just use lea for
+	   wcsrchr.  */
+	leaq	(VEC_SIZE * -2 -(CHAR_SIZE - 1))(%rdi, %rax), %rax
 	VZEROUPPER_RETURN
 
-END (STRRCHR)
+	.p2align 4,, 4
+L(cross_page):
+	movq	%rdi, %rsi
+	andq	$-VEC_SIZE, %rsi
+	vmovdqu	(%rsi), %ymm1
+	VPCMPEQ	%ymm1, %ymm0, %ymm6
+	vpmovmskb %ymm6, %ecx
+	shrxl	%edi, %ecx, %ecx
+	testl	%ecx, %ecx
+	jz	L(page_cross_continue)
+	VPCMPEQ	%ymm1, %ymm7, %ymm1
+	vpmovmskb %ymm1, %eax
+	shrxl	%edi, %eax, %eax
+	blsmskl	%ecx, %ecx
+	andl	%ecx, %eax
+	jz	L(ret2)
+	bsrl	%eax, %eax
+	addq	%rdi, %rax
+# ifdef USE_AS_WCSRCHR
+	andq	$-CHAR_SIZE, %rax
+# endif
+L(ret2):
+	VZEROUPPER_RETURN
+END(STRRCHR)
 #endif
